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Advertising And Related Services
OJT for Advertising and Related Services: NAICS 5418
The Advertising and Related Services subsector is part of the Professional, Scientific, and Technical Services sector.
This subsector comprises establishments primarily engaged in creating advertising campaigns and placing such advertising in periodicals, newspapers, radio, and television, or other media. These establishments are organized to provide a full range of services (i.e., through in-house capabilities or subcontracting), including advice, creative services, account management, production of advertising material, media planning, and buying (i.e., placing advertising).
Subsector Context
The following chart breaks down the parent sector into its subsectors. It shows the percentage of people that these subsectors employ, relative to the entire sector, and the projected growth of these subsectors through 2026.
Largest Occupations
The following table shows the top 10 projected occupations, in size, for this subsector through 2026. It also shows the educational requirements and OJT requirements for these top-sized occupations. The OJT.com training directory provides a listing of the state-by-state training providers that can fulfill your on-the-job training requirements.
Largest Occupations in Subsector, Projected for 2026
| Occupation | 2026 Projected Employment (in thousands) | 2026 Projected Percent of Subsector | Percent Employment Change (2016-2026) | Education Requirements | OJT Requirements |
| Advertising sales agents | 59.9 | 12.0 | 4.1 | High school diploma or equivalent | Moderate-term on-the-job training |
| Public relations specialists | 40.1 | 8.0 | 4.1 | Bachelor’s degree | None |
| Demonstrators and product promoters | 32.4 | 6.5 | 4.1 | High school diploma or equivalent | Short-term on-the-job training |
| Market research analysts and marketing specialists | 31.0 | 6.2 | 14.5 | Bachelor’s degree | None |
| Graphic designers | 23.4 | 4.7 | 4.1 | Bachelor’s degree | None |
| General and operations managers | 18.4 | 3.7 | 4.1 | Unknown | Unknown |
| Merchandise displayers and window trimmers | 16.2 | 3.2 | 4.1 | High school diploma or equivalent | Moderate-term on-the-job training |
| Sales representatives, services, all other | 15.7 | 3.1 | 4.1 | High school diploma or equivalent | Moderate-term on-the-job training |
| Office clerks, general | 13.7 | 2.7 | -6.3 | High school diploma or equivalent | Short-term on-the-job training |
| Customer service representatives | 13.4 | 2.7 | -6.3 | High school diploma or equivalent | Short-term on-the-job training |
Growth Occupations
The following table shows the top 10 projected occupations, in growth, for this subsector through 2026. It also shows the educational requirements and OJT requirements for these top-growth occupations. The OJT.com training directory provides a listing of the state-by-state training providers that can fulfill your on-the-job training requirements.
Highest Growth Occupations in Subsector, Projected thru 2026
| Occupation | 2026 Projected Employment (in thousands) | 2026 Projected Percent of Subsector | Percent Employment Change (2016-2026) | Education Requirements | OJT Requirements |
| Statisticians | 0.1 | 0.0 | 24.9 | Master’s degree | None |
| Operations research analysts | 0.4 | 0.1 | 19.7 | Bachelor’s degree | None |
| Lawyers | 0.6 | 0.1 | 17.6 | Doctoral or professional degree | None |
| Paralegals and legal assistants | 0.1 | 0.0 | 16.6 | Associate’s degree | None |
| Market research analysts and marketing specialists | 31.0 | 6.2 | 14.5 | Bachelor’s degree | None |
| Software developers, applications | 3.4 | 0.7 | 14.5 | Bachelor’s degree | None |
| Financial managers | 3.0 | 0.6 | 14.5 | Bachelor’s degree | None |
| Producers and directors | 8.8 | 1.7 | 11.7 | Bachelor’s degree | None |
| Audio and video equipment technicians | 0.4 | 0.1 | 7.6 | Postsecondary nondegree award | Short-term on-the-job training |
| Film and video editors | 0.5 | 0.1 | 5.6 | Bachelor’s degree | None |
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