Advertising and Related Services

OJT for Advertising and Related Services: NAICS 5418

The Advertising and Related Services subsector is part of the Professional, Scientific, and Technical Services sector.

This subsector comprises establishments primarily engaged in creating advertising campaigns and placing such advertising in periodicals, newspapers, radio, and television, or other media. These establishments are organized to provide a full range of services (i.e., through in-house capabilities or subcontracting), including advice, creative services, account management, production of advertising material, media planning, and buying (i.e., placing advertising).

Subsector Context

The following chart breaks down the parent sector into its subsectors. It shows the percentage of people that these subsectors employ, relative to the entire sector, and the projected growth of these subsectors through 2026.

Largest Occupations

The following table shows the top 10 projected occupations, in size, for this subsector through 2026. It also shows the educational requirements and OJT requirements for these top-sized occupations. The OJT.com training directory provides a listing of the state-by-state training providers that can fulfill your on-the-job training requirements.

Largest Occupations in Subsector, Projected for 2026

Occupation 2026 Projected Employment (in thousands) 2026 Projected Percent of Subsector Percent Employment Change (2016-2026) Education Requirements OJT Requirements
Advertising sales agents 59.9 12.0 4.1 High school diploma or equivalent Moderate-term on-the-job training
Public relations specialists 40.1 8.0 4.1 Bachelor’s degree None
Demonstrators and product promoters 32.4 6.5 4.1 High school diploma or equivalent Short-term on-the-job training
Market research analysts and marketing specialists 31.0 6.2 14.5 Bachelor’s degree None
Graphic designers 23.4 4.7 4.1 Bachelor’s degree None
General and operations managers 18.4 3.7 4.1 Unknown Unknown
Merchandise displayers and window trimmers 16.2 3.2 4.1 High school diploma or equivalent Moderate-term on-the-job training
Sales representatives, services, all other 15.7 3.1 4.1 High school diploma or equivalent Moderate-term on-the-job training
Office clerks, general 13.7 2.7 -6.3 High school diploma or equivalent Short-term on-the-job training
Customer service representatives 13.4 2.7 -6.3 High school diploma or equivalent Short-term on-the-job training

Growth Occupations

The following table shows the top 10 projected occupations, in growth, for this subsector through 2026. It also shows the educational requirements and OJT requirements for these top-growth occupations. The OJT.com training directory provides a listing of the state-by-state training providers that can fulfill your on-the-job training requirements.

Highest Growth Occupations in Subsector, Projected thru 2026

Occupation 2026 Projected Employment (in thousands) 2026 Projected Percent of Subsector Percent Employment Change (2016-2026) Education Requirements OJT Requirements
Statisticians 0.1 0.0 24.9 Master’s degree None
Operations research analysts 0.4 0.1 19.7 Bachelor’s degree None
Lawyers 0.6 0.1 17.6 Doctoral or professional degree None
Paralegals and legal assistants 0.1 0.0 16.6 Associate’s degree None
Market research analysts and marketing specialists 31.0 6.2 14.5 Bachelor’s degree None
Software developers, applications 3.4 0.7 14.5 Bachelor’s degree None
Financial managers 3.0 0.6 14.5 Bachelor’s degree None
Producers and directors 8.8 1.7 11.7 Bachelor’s degree None
Audio and video equipment technicians 0.4 0.1 7.6 Postsecondary nondegree award Short-term on-the-job training
Film and video editors 0.5 0.1 5.6 Bachelor’s degree None

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